Local Advertising

Advertising unlocks your local community.

There’s a market where competition is at the absolute minimum – the area close to where you live. The main benefits are cost savings and the ability to talk to local people in ways that they will relate to.

There are several cheap ways to target local markets, both online and in traditional media.

1. Pay Per Click

Google AdWords lets you target specific areas and cities.

So imagine you live in Boston, St Patricks Day is coming up, and you want to promote First Date Magic, it would be smart to take an approach like this with your PPC campaign:

a)   Select Boston as the area you want your ads to be shown for searches on your keywords.

b)   Write an AdWords ad that means something to Singles in Boston, such as

St Patricks Day is great
Its better when you’re in love
Find your true love today
www.yourreviewsite.com

2. Flyers and posters

Many local communities have notice boards and flyers that are left in cafes and put in letterboxes. Ads in them are very cheap – $10 – $20.

People read them too, and response rates are very high, especially if you say you’re a local like them.

You can take the same approach with flysheets, posters that you can stick up on walls – just don’t break your local by-laws. You don’t want to pick up a fine.

3. Personal columns

Most newspapers have a Personal Ads section where people advertise that they are single and looking for love. See if you can get a small display ad in this section, and use your nice, short AdWords copy – these lonely people are perfect candidates for First Date Magic.

4. Local Dating Websites

Many larger cities have dating websites just for local people – and these are the idea place to run our banner ads, at a much lower cost than national sites.

5. Radio

If you have a big outgoing personality and a sense of humor why not contact your local radio station and offer to be their relationship guru on the important topic First Dates (you can quote the Google search stats we mentioned to prove just how important it is).

With your copy of First Date Magic on hand, there’s virtually no question you couldn’t answer. But just don’t forget to promote your website as the place to go for more info – the website where you have your hoplink to First Date Magic.